Lytl Store's Chirita family who is behind the business and the reason they started their family business.

Our Mission

At LYTL, our mission is to support parents in raising strong, creative, and independent children through intentional, open-ended play.

We create Montessori-inspired toys that help children:

  • Build confidence
  • Develop fine motor skills
  • Strengthen problem-solving abilities
  • Learn through hands-on exploration

We also believe Montessori doesn’t have to be all or nothing.

Simple, meaningful toys can be used in any home — alongside everyday play, homeschooling, or traditional learning.

Because every child deserves the opportunity to learn, grow, and play with confidence.

Lytl store, co-owner Naomy Chirita with her 3 boys and currently pregnant with her 4th baby, explaining the reason behind our business and why we started Lytl.  The importance and meaning  behind developmental for our family.

Our Story: Why Lytl Was Born

Before LYTL, I was a mom searching for a solution.

My oldest son struggled to play independently. No matter how many toys I bought, they would sit untouched unless I showed him exactly how to use them. His imagination wasn’t developing, and his creativity felt nonexistent.

At the same time, we were both overwhelmed.

His anxiety increased from overstimulation — from noisy toys and too much screen time — while I felt drained by the constant clutter of toys that didn’t actually help.

I knew something had to change.

That’s when I discovered Montessori-inspired toys — simple, open-ended, and designed to encourage independent play.

For the first time, I saw a shift.

My son began playing on his own, creating, exploring, and engaging in ways I had never seen before. It changed everything for both of us.

So I created LYTL — not just for my family, but for other families who may be struggling the same way we were.

Our toys bring simplicity back to childhood — less clutter, less overwhelm, and more meaningful play.

“Train up a child in the way he should go; even when he is old he will not depart from it.”
Proverbs 22:6

Naomy Chirita the face behind Lytl Store and the importance of motherhood and raising children to be confident in playtime without having 
 to stress about a cluttered home full of over stimulating toys

Why Lytl Is Different

LYTL is a mom-founded business, created from my own journey as a mother wanting better for my children — and now shared with families who want the same.

We’re not just here to sell toys. We’re here to support families in raising confident, creative, and independent children through intentional play.

Our focus is on creating Montessori-inspired toys that nurture child development while also supporting parents in the beautiful (and sometimes overwhelming) journey of motherhood.

We believe play should be simple, calming, and meaningful — not overstimulating or overwhelming. Childhood should be rooted in imagination, creativity, and growth.

Leaf & Learn 100% cotton quilted play mat in holiday bundle — select color and size

Together, Let’s Inspire a Love for Learning

We believe childhood should be filled with curiosity, creativity, and meaningful play.

Our toys are designed to:

  • Inspire imagination
  • Support development
  • Encourage independent learning
  • Create lasting memories

All while keeping playtime simple and stress-free for parents.

When you choose LYTL, you’re not just buying a toy — you’re investing in your child’s growth, confidence, and future.